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A blog focused on Data-driven Marketing

Helping marketing teams to drive more performance in a cookieless world by leveraging their first party-data

How to improve Ads ROI with Conversion APIs
Best Practices

How to improve Ads ROI with Conversion APIs

5 mins • Mar 23, 2022

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Best Practices

Use Cases

Step by step guide to engaging in Data Activation
Best Practices

Step by step guide to engaging in Data Activation

5 min • Mar 17, 2023

5 technical challenges for building a data warehouse and how to overcome them
Best Practices

5 technical challenges for building a data warehouse and how to overcome them

6 min • Mar 8, 2023

Is a marketing data warehouse the answer to a cookieless world?
Best Practices

Is a marketing data warehouse the answer to a cookieless world?

8 mins • Feb 24, 2023

Adopting cross channel retargeting strategies
Use Cases

Adopting cross channel retargeting strategies

3 mins • Mar 23, 2022

Balancing privacy and media performance
Use Cases

Balancing privacy and media performance

3 mins • Mar 23, 2022

Improving customer loyalty and prevent churn
Use Cases

Improving customer loyalty and prevent churn

3 mins • Mar 23, 2022

Adopting audiences strategies
Use Cases

Adopting audiences strategies

3 mins • Mar 23, 2022

Optimizing the use of data for omnichannel performance
Best Practices

Optimizing the use of data for omnichannel performance

6 mins • Mar 23, 2022

How to improve Ads ROI with Conversion APIs
Best Practices

How to improve Ads ROI with Conversion APIs

5 mins • Mar 23, 2022

Put your data in motion and get value everywhere